If you don’t already know, Instacart is a same day grocery delivery service operating in multiple cities in the United States. Founded in 2012 by Apurva Mehta, this startup is one of the major players in the 1099 economy (on demand employees) after Uber and Lyft. With a Series C funding round of $220 million, Instacart joined the unicorn list in December last year with a valuation of $2 billion.

Instacarrot :)

This is all good, but you must be thinking why Instacart, and why now. Well I watched this video last night; it is 23 mins long, and is from the Startup School NY 2014 event hosted by Y Combinator. If you want to watch the video you can skip reading further and watch it below. But if you don’t the time, let me summarize its content.

Apurva Mehta shares his story on he went on from working as a Fulfillment Optimization SDE (supply chain engineer ?) at Amazon to founding Instacart. Well the story goes like this… he was working at Amazon, but wanted to start a company, so he quit his job, left Seattle, moved to San Fransciso, couchsurfed at his friends, and kept building product after product until he created Instacart, and later got it incubated and accelerated with Y Combinator. Cool story ah? I like it. I think it resonates well with the pattern of the current generation entrepreneurs. So here’s the video… and I hope that you like it too.


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