It was either pretty late on the Saturday night or very early into Sunday, we were coming back from SF when my friend realized we were almost out of gas. She could make the trip to our apartments, but she needed more gas to go back to hers. Someone suggested that there was a gas station nearby, but unfortunately it was closed. So by the time we got to our place the car was almost done. We had couches to crash, but that was not the problem. It was one of those nights where we were ridiculously dressed (it’s another story), so going to the gas station dressed like that was the issue.
There is an Uber for everything now. So my first thoughts were why haven’t I heard of any service which delivered gas on demand. Of course these thoughts came the next day; I was too tired to think that night. Turns out there are indeed services which deliver gas on demand. Multiple actually. The first one that I found through a quick Google search was Purple app. I was surprised to know its been out there since over an year. I also found two other companies which do something similar and they have been around for a while too. FILLD and Booster Fuels. While all the three companies have apps on both Android and iOS, they have less than 5000 installs, and none of them operate in the San Francisco Bay area. That’s interesting.
The pricing for these companies was simple; its basically the cost of fuel in your area. In addition to taking a service fee (Purple charges $5.99 for one hour delivery, and $3.99 for 3 hours), these companies probably must be making money by getting the gas for cheaper prices (similar to how gas stations manage), but save on the fact that they don’t have to lease or setup gas stations. But they do need to manage the entire logistics supply chain – drivers, their training, operators to support the drivers, customer support and ten thousand more things that all on demand service companies manage.
I was under the impression that things like getting gas and hair cuts are truly offline. Now that the gas crisis is already being taken care of, lets just wait for the hair cuts. And oh, there is a show (It’s Always Sunny in Philadelphia: The Gang Solves the Gas Crisis) out there which solved this problem, apprantely a long time ago