Gotta catch em all

If you haven’t heard that phrase before, you probably never had Cartoon Network growing up, or have friends who never had Cartoon Network growing up. Or like me you probably are from India, and heard ‘Karne hai haasil’ way too many times. That was a fun one, remember?

Its been released for a week now (July 6th), and Pokemon Go has already over 5 million installs on Play Store (Google). I don’t think you can look up the number of installs on App Store (Apple) but I am guessing the number would be comparable. Now that number on the Android platform alone is 10 times more than the number of installs Pied Piper (Silicon Valley) had. It should explain why the former is such a big deal. Also goes on to show Augmented Reality is more exciting than Data Compression. Bachmanity, are you listening? 😀

As far as origin stories come to be, this app has a really cool one. The idea was conceived as an April Fools joke (Pokemon Challenge) by Nitendo, The Pokemon Company and Google. The company which created this game, Niantic Labs, was an internal startup inside Google, before it spun out to be an independent company when Google became Alphabet. Interesting origin, don’t you think?

As far as the question of user engagement comes, unlike Pied Piper this game doesn’t seem to need fake users from Bangladesh spending time on it. I mean it already had a couple of my friends who hate running, wake up pretty early (in their definition) and run around in a park to catch a Bulbasaur. Not to stop at that, they were making plans for the Sunday to go on a hike to catch some rock type pokemon. While I am not sure how effective First Lady Michelle Obama’s Let’s Move campaign is, Pokemon Go definitely has kids, teens and as well as adults moving. Niantic Labs, take a bow!

All the running around, with eyes glued to the phone apparently has already been a cause to some accidents. But not to worry for long, as these genius people have already a wearable in the pipeline which would allow users to continue their journey with a more heads up approach.

pokemon wearable

Today has been kind of lazy. Not that I am complaining but the most exciting thing that happened this Sunday until now, is that I got a free XL Thai Iced tea from The Coffee Bean & Tea Leaf store.


But now that I caught a Charmander, its time to evolve it into a freaking Charizard. The coolest pokemon ever!

charizard 1

Putting Dracarys to shame!




The Hero

Even though majority of the internet runs because of ads, they are probably the most hated entities on it. But once in a while you come across an ad, which is cheesy, predictable and totally warms your heart and brings a smile to your face. Stating the obvious here, it goes on to show that users don’t really hate all ads; just the annoying, not funny, not entertaining and not so useful ones.

Well the point of this was to show you this wonderful video. Its about Searching for yourself, with Google 😉. Presenting to you, ‘The Hero – A Bollywood Story’.

Wolfpack at MTV


A couple of weeks ago we had a group of 30 NC State students visit us at MTV as part of a Silicon Valley tour conducted by the Entrepreneurship Initiative at NC State . A few days before they visited I got an email from a recruiter asking me if I would be interested to be a part of a panel which would do an information session with these students. While I was not sure what I would speak to them, I was kind of excited about it so I said yes. The group which headed down to meet us, was very diverse. It had students from Poole, Textiles, Industrial and Engineering courses.

The panel had 5 people including me, and only 2 of us were SWEs. Among others there was a Psychologist (cool, ah!), a Product Manager, and an IT resident. Apart from sharing my experiences, I got a chance to hear the perspectives of people from different roles in our company. And it is always fun to hear older alum share their fun experiences about state. The group was very interactive, so we ended up having a good time answering their questions, and in general talking to them. After the information session we walked around the campus taking them to a few good photo hot spots, and later to lunch. One incident I distinctly remember was, after getting the food at the cafe a couple of students from the group asked us where should they pay. And when we said they don’t have to, it was fun to see their reaction :).

I did wish I knew about this tour while I was still a student, so if you are still at State and if you’d be interested in something like this you should probably check out when this would happen again and apply for it.

Update [03/25]:
Thanks to Sabrina, our Programs Coordinator I was able to get my hands on a few pictures